Newsletter
Recognize your amazing work before midnight! 🕛
Silver Spike Award Submissions Are Now Open!
|
|
Entry and Nomination Deadline: 11:59 p.m., Monday, March 6.
|
|
Recognize the work
Celebrate your outstanding work that contributed to the success of overall programs or campaigns by entering the 2023 Silver Spikes Awards. Submit your best work to:
- Spotlight your organization
- Enhance your professional reputation
- Celebrate your team's accomplishments
- Grow your business
|
|
Recognize an individual
Quick—think of someone who has positively impacted the public relations industry through their dedication, enthusiasm, and impressive contributions. They could be a ...
- PRSA Member (or not!)
- A communications professional (or not!)
- A new practitioner with less than five years of experience
- A chapter member with more than five years of experience
Got someone in mind? Make sure they get the recognition they deserve and nominate them for a 2023 PRSA Silver Spike Individual Award! |
|
|
|
|
]]>
Recognize your amazing work before midnight! 🕛
Silver Spike Award Submissions Are Now Open!
|
|
Entry and Nomination Deadline: 11:59 p.m., Monday, March 6.
|
|
Recognize the work
Celebrate your outstanding work that contributed to the success of overall programs or campaigns by entering the 2023 Silver Spikes Awards. Submit your best work to:
- Spotlight your organization
- Enhance your professional reputation
- Celebrate your team's accomplishments
- Grow your business
|
|
Recognize an individual
Quick—think of someone who has positively impacted the public relations industry through their dedication, enthusiasm, and impressive contributions. They could be a ...
- PRSA Member (or not!)
- A communications professional (or not!)
- A new practitioner with less than five years of experience
- A chapter member with more than five years of experience
Got someone in mind? Make sure they get the recognition they deserve and nominate them for a 2023 PRSA Silver Spike Individual Award! |
|
|
|
|
]]> Sat, 04 Mar 2023 16:51:02 +0000 https://mailchi.mp/194978609a37/news-from-your-favorite-sierra-nevada-pr-peeps https://mailchi.mp/194978609a37/news-from-your-favorite-sierra-nevada-pr-peeps
✨Silver Spike Awards Season✨ is here and other news from the Sierra Nevada chapter of the Public Relations Society of America
Letter from the President: It's Silver Spikes Season!
Hello PRSA Sierra Nevada members, colleagues and friends!
Thank you so much to everyone who attended our first luncheon of the year with Matt Seltzer, APR. It was such a wonderfully nerdy marriage of data and storytelling. If you missed it, catch up on Matt's greatest hits on our recent episode of the Better PR podcast. You can also find Matt's takeaways in his book, The Creative Catalyst: How to Create Better Marketing By Asking (And Answering) Better Marketing Questions. (Unless you're one of the six lucky attendees who got a free copy!)
Our focus as a board is now entirely on our Silver Spike Awards. I can speak for my fellow board members when I say that we look forward to honoring our region's outstanding professionals and their work. The deadline to submit entries and nominations is approaching on March 6, so don't wait and submit your entries today!
We are also thrilled to announce the Awards will take place on May 24 at The_Theater. If you want to sponsor the chapter's most prestigious and well-attended event, please email the VP of Silver Spikes, Tiffany East, APR. In addition, if you're interested in lending a few hours to judge our sister chapter's entries (many hands make light work!), please email VP of Recognition Megan Duggan.
I'm excited about how inspiring this year has already been, and I hope to meet each of you at one of our upcoming events (perhaps at our virtual APR Curious event on April 13!) After several years participating in PRSA and several more working in PR, the value of the relationships I've built in this community is now a part of my DNA.
With gratitude,
Becca Allured, APR
President, PRSA Sierra Nevada
Public Information Officer, Nevada Governor’s Office of Energy
|
|
|
Silver Spikes Submissions Are Open!
A word from Estipona Group on the agency’s 2022 Silver Spike Award for its Vax Nevada Days (VND) campaign:
"Estipona Group was thrilled to be recognized with a Silver Spike. VND might have been the toughest and most impactful campaign our team has ever worked on, and to be recognized for that effort was an honor. The campaign taught us many things about coalition building, thinking on our feet and not being afraid to say yes! We were already so proud of the work we had accomplished and our client was thrilled, so being recognized with a Silver Spike was really the cherry on top.”
This year’s Silver Spikes submissions are OPEN and we encourage you to share your work. The deadline is March 6, 11:59 p.m. Don’t miss the opportunity to be recognized for your work, and submit your entry today!
|
|
Save the Date the Silver Spike Awards: May 24
Silver Spikes 2023 is going to be a "Show Stopper!" Plan to schmooze with all your favorite people and celebrate our industry's best work at 5:30 p.m., Wednesday, May 24, at The_Theater, 505 Keystone Ave.
|
|
 |
Are You APR Curious?
April 13, 2023, Noon-1 p.m.
Hosted by Kathie Taylor, APR
Are you curious about earning accreditation in public relations? Did you know the Sierra Nevada chapter of PRSA boasts a higher percentage of APRs than the national average? Join our esteemed colleagues who have demonstrated mastery of public relations knowledge, skills and abilities and earned their APR. During this lunchtime webinar, you’ll learn what it means to earn your APR and how it helps boost your public relations career, how to set yourself up for success, and prepare for the panel presentation and test.
|
|
Calling all Yodas: Mentors needed!
The PRSA Sierra Nevada membership is filled with masters—yes, we'll call you "Jedi masters"—whose knowledge can help propel future professionals into their PR/communications careers!
The members of PRSSA Nevada are looking for a few professionals to mentor these up-and-coming professionals during the spring semester. Mentors meet virtually or in person with their mentee about once a month to assist with resumes, offer career advice, discuss working in PR/communications and answer questions.
If you're interested in mentoring a future professional, please email Jena Esposito, APR, VP of Student Relations to participate.
|
|
This webinar will cover the use of AI tools, the advancement of AI technology, the benefits and drawbacks of ChapGPT and its competitors, what PR practitioners should do and be aware of, and related ethical concerns. This panel, moderated by Maria Renneke, APR, will include Stephen Waddington, managing partner at Wadds Inc.; Jean Valin, principal at Valin Strategic Communications; and digital PR expert Andrew Bruce Smith, FCIPR, MPRCA.
Op-eds require a significant investment of time, and opinion page editors are exceptionally hard to impress. You might wonder: Is writing them worth the effort? Absolutely! Op-eds are solely editorial content, which gives them the authority to communicate your brand's message more effectively than most other communication tools. Join this PRSA Learning Webinar and Jake Meth, former opinion editor at Fortune magazine and founder of op-ed writing firm Opinioned, and learn how to work with organizational leaders to create opinion articles that stand out from the pack and energize your thought leadership.
The APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation™, and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time.
Building a brand and reputation requires an understanding of audience perceptions of corporate attributes and impact and how those insights inform storytelling. Join this PRSA Learning Webinar to understand better the importance of monitoring influencer awareness of your brand and discover how your company can benefit. The speakers, Tracy Schario, APR, Fellow PRSA, and Nancy Steelberg, will share their insights from almost two decades of experience using research to increase corporate brand awareness and engagement and gauge corporate reputation. |
|
|
|
|
]]>
✨Silver Spike Awards Season✨ is here and other news from the Sierra Nevada chapter of the Public Relations Society of America
Letter from the President: It's Silver Spikes Season!
Hello PRSA Sierra Nevada members, colleagues and friends!
Thank you so much to everyone who attended our first luncheon of the year with Matt Seltzer, APR. It was such a wonderfully nerdy marriage of data and storytelling. If you missed it, catch up on Matt's greatest hits on our recent episode of the Better PR podcast. You can also find Matt's takeaways in his book, The Creative Catalyst: How to Create Better Marketing By Asking (And Answering) Better Marketing Questions. (Unless you're one of the six lucky attendees who got a free copy!)
Our focus as a board is now entirely on our Silver Spike Awards. I can speak for my fellow board members when I say that we look forward to honoring our region's outstanding professionals and their work. The deadline to submit entries and nominations is approaching on March 6, so don't wait and submit your entries today!
We are also thrilled to announce the Awards will take place on May 24 at The_Theater. If you want to sponsor the chapter's most prestigious and well-attended event, please email the VP of Silver Spikes, Tiffany East, APR. In addition, if you're interested in lending a few hours to judge our sister chapter's entries (many hands make light work!), please email VP of Recognition Megan Duggan.
I'm excited about how inspiring this year has already been, and I hope to meet each of you at one of our upcoming events (perhaps at our virtual APR Curious event on April 13!) After several years participating in PRSA and several more working in PR, the value of the relationships I've built in this community is now a part of my DNA.
With gratitude,
Becca Allured, APR
President, PRSA Sierra Nevada
Public Information Officer, Nevada Governor’s Office of Energy
|
|
|
Silver Spikes Submissions Are Open!
A word from Estipona Group on the agency’s 2022 Silver Spike Award for its Vax Nevada Days (VND) campaign:
"Estipona Group was thrilled to be recognized with a Silver Spike. VND might have been the toughest and most impactful campaign our team has ever worked on, and to be recognized for that effort was an honor. The campaign taught us many things about coalition building, thinking on our feet and not being afraid to say yes! We were already so proud of the work we had accomplished and our client was thrilled, so being recognized with a Silver Spike was really the cherry on top.”
This year’s Silver Spikes submissions are OPEN and we encourage you to share your work. The deadline is March 6, 11:59 p.m. Don’t miss the opportunity to be recognized for your work, and submit your entry today!
|
|
Save the Date the Silver Spike Awards: May 24
Silver Spikes 2023 is going to be a "Show Stopper!" Plan to schmooze with all your favorite people and celebrate our industry's best work at 5:30 p.m., Wednesday, May 24, at The_Theater, 505 Keystone Ave.
|
|
|
Are You APR Curious?
April 13, 2023, Noon-1 p.m.
Hosted by Kathie Taylor, APR
Are you curious about earning accreditation in public relations? Did you know the Sierra Nevada chapter of PRSA boasts a higher percentage of APRs than the national average? Join our esteemed colleagues who have demonstrated mastery of public relations knowledge, skills and abilities and earned their APR. During this lunchtime webinar, you’ll learn what it means to earn your APR and how it helps boost your public relations career, how to set yourself up for success, and prepare for the panel presentation and test.
|
|
Calling all Yodas: Mentors needed!
The PRSA Sierra Nevada membership is filled with masters—yes, we'll call you "Jedi masters"—whose knowledge can help propel future professionals into their PR/communications careers!
The members of PRSSA Nevada are looking for a few professionals to mentor these up-and-coming professionals during the spring semester. Mentors meet virtually or in person with their mentee about once a month to assist with resumes, offer career advice, discuss working in PR/communications and answer questions.
If you're interested in mentoring a future professional, please email Jena Esposito, APR, VP of Student Relations to participate.
|
|
This webinar will cover the use of AI tools, the advancement of AI technology, the benefits and drawbacks of ChapGPT and its competitors, what PR practitioners should do and be aware of, and related ethical concerns. This panel, moderated by Maria Renneke, APR, will include Stephen Waddington, managing partner at Wadds Inc.; Jean Valin, principal at Valin Strategic Communications; and digital PR expert Andrew Bruce Smith, FCIPR, MPRCA.
Op-eds require a significant investment of time, and opinion page editors are exceptionally hard to impress. You might wonder: Is writing them worth the effort? Absolutely! Op-eds are solely editorial content, which gives them the authority to communicate your brand's message more effectively than most other communication tools. Join this PRSA Learning Webinar and Jake Meth, former opinion editor at Fortune magazine and founder of op-ed writing firm Opinioned, and learn how to work with organizational leaders to create opinion articles that stand out from the pack and energize your thought leadership.
The APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation™, and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time.
Building a brand and reputation requires an understanding of audience perceptions of corporate attributes and impact and how those insights inform storytelling. Join this PRSA Learning Webinar to understand better the importance of monitoring influencer awareness of your brand and discover how your company can benefit. The speakers, Tracy Schario, APR, Fellow PRSA, and Nancy Steelberg, will share their insights from almost two decades of experience using research to increase corporate brand awareness and engagement and gauge corporate reputation. |
|
|
|
|
]]> Wed, 01 Mar 2023 18:02:38 +0000 https://mailchi.mp/56b60448e76a/get-your-silver-spikes-entries-in-by-march-6 https://mailchi.mp/56b60448e76a/get-your-silver-spikes-entries-in-by-march-6
🗓️ Save the date—May 24—for the PRSA Silver Spikes Awards
Silver Spike Award Submissions Are Now Open!
|
|
|
The Silver Spike Awards shine a spotlight on Northern Nevada’s top public relations programs and the exceptional teams and individuals who bring them to life. Both the awardees and their achievements represent the best of the PR industry and the meaningful impact that the field can make. In addition to recognizing outstanding work, the Silver Spikes also recognizes the achievements of five individuals and celebrates their impactful contributions to our community.
|
|
Entry and Nomination Deadline: 11:59 p.m., Monday, March 6.
|
|
Recognize the work
Celebrate your outstanding work that contributed to the success of overall programs or campaigns by entering the 2023 Silver Spikes Awards. Submit your best work to:
- Spotlight your organization
- Enhance your professional reputation
- Celebrate your team's accomplishments
- Grow your business
|
|
Recognize an individual
Quick—think of someone who has positively impacted the public relations industry through their dedication, enthusiasm, and impressive contributions. They could be a ...
- PRSA Member (or not!)
- A communications professional (or not!)
- A new practitioner with less than five years of experience
- A chapter member with more than five years of experience
Got someone in mind? Make sure they get the recognition they deserve and nominate them for a 2023 PRSA Silver Spike Individual Award! |
|
|
|
|
]]>
🗓️ Save the date—May 24—for the PRSA Silver Spikes Awards
Silver Spike Award Submissions Are Now Open!
|
|
|
The Silver Spike Awards shine a spotlight on Northern Nevada’s top public relations programs and the exceptional teams and individuals who bring them to life. Both the awardees and their achievements represent the best of the PR industry and the meaningful impact that the field can make. In addition to recognizing outstanding work, the Silver Spikes also recognizes the achievements of five individuals and celebrates their impactful contributions to our community.
|
|
Entry and Nomination Deadline: 11:59 p.m., Monday, March 6.
|
|
Recognize the work
Celebrate your outstanding work that contributed to the success of overall programs or campaigns by entering the 2023 Silver Spikes Awards. Submit your best work to:
- Spotlight your organization
- Enhance your professional reputation
- Celebrate your team's accomplishments
- Grow your business
|
|
Recognize an individual
Quick—think of someone who has positively impacted the public relations industry through their dedication, enthusiasm, and impressive contributions. They could be a ...
- PRSA Member (or not!)
- A communications professional (or not!)
- A new practitioner with less than five years of experience
- A chapter member with more than five years of experience
Got someone in mind? Make sure they get the recognition they deserve and nominate them for a 2023 PRSA Silver Spike Individual Award! |
|
|
|
|
]]> Tue, 21 Feb 2023 22:07:59 +0000 https://mailchi.mp/a7cee02e9703/prsa-sierra-nevada-february-2021-newsletter-15112603 https://mailchi.mp/a7cee02e9703/prsa-sierra-nevada-february-2021-newsletter-15112603
February luncheon & Silver Spike Info Inside
February Luncheon: Don't Guess - KNOW!
|
|
|
How to Get the Research You Need to Inform and Improve Your PR Strategies
Data may be king but if you're tight on resources, it may not be easy to access research quickly and efficiently. Our February luncheon will provide different tricks and tips to ensure that your strategies are as effective as ever. Our speaker, Matt Seltzer, will cover the tools every practitioner can use to find valuable information that can be used to optimize communication, boost innovation and visibility, and improve outcomes.
- Speaker: Matt Seltzer, S2 Marketing, Las Vegas
- When: 11:30 a.m. to 1 p.m., Thursday, Feb. 16, 2023. Networking begins at 11:30 a.m. The program and lunch begin at noon.
- Where: National Automobile Museum, 1 Museum Drive, Reno, NV 89501
- Tickets: $45 Non-Member, $30 Member, $25 Student
|
|
Silver Spikes: It’s time to enter your 2022 award-worthy work for recognition!
It’s time to honor the exemplary work of the PR and communications professionals in our region. The 2023 Silver Spike award entries are now open and we want you to submit your best work. Take a moment to reflect on all the great campaigns you implemented and consider submitting for a Silver Spike award. |
|
Individual Awards
You’ve witnessed exceptional work in the PR and communications field and we want to hear about it. Nominate a PR professional who stands out, has pushed the bounds on creativity and overcame the odds to elevate their client and/or brand. Nominate someone in one of our five award categories today!
|
|
Deadline to enter awards is Monday, March 6 at 11:59 p.m.
For questions around award entries, reach out to Megan Duggan, VP of Recognition at [email protected]
|
|
|
|
]]>
February luncheon & Silver Spike Info Inside
February Luncheon: Don't Guess - KNOW!
|
|
|
How to Get the Research You Need to Inform and Improve Your PR Strategies
Data may be king but if you're tight on resources, it may not be easy to access research quickly and efficiently. Our February luncheon will provide different tricks and tips to ensure that your strategies are as effective as ever. Our speaker, Matt Seltzer, will cover the tools every practitioner can use to find valuable information that can be used to optimize communication, boost innovation and visibility, and improve outcomes.
- Speaker: Matt Seltzer, S2 Marketing, Las Vegas
- When: 11:30 a.m. to 1 p.m., Thursday, Feb. 16, 2023. Networking begins at 11:30 a.m. The program and lunch begin at noon.
- Where: National Automobile Museum, 1 Museum Drive, Reno, NV 89501
- Tickets: $45 Non-Member, $30 Member, $25 Student
|
|
Silver Spikes: It’s time to enter your 2022 award-worthy work for recognition!
It’s time to honor the exemplary work of the PR and communications professionals in our region. The 2023 Silver Spike award entries are now open and we want you to submit your best work. Take a moment to reflect on all the great campaigns you implemented and consider submitting for a Silver Spike award. |
|
Individual Awards
You’ve witnessed exceptional work in the PR and communications field and we want to hear about it. Nominate a PR professional who stands out, has pushed the bounds on creativity and overcame the odds to elevate their client and/or brand. Nominate someone in one of our five award categories today!
|
|
Deadline to enter awards is Monday, March 6 at 11:59 p.m.
For questions around award entries, reach out to Megan Duggan, VP of Recognition at [email protected]
|
|
|
|
]]> Wed, 08 Feb 2023 19:56:21 +0000 https://mailchi.mp/31574ef58727/prsa-sierra-nevada-february-2021-newsletter-15109935 https://mailchi.mp/31574ef58727/prsa-sierra-nevada-february-2021-newsletter-15109935
👋 Get to know your new PRSA Sierra Nevada president, learn about our February event and more!
|
Letter from the President
|
|
|
Hello PRSA Sierra Nevada members, colleagues and friends!
I hope your year is off to an inspiring and empowering start—I know mine is. I had the extreme privilege to lead our (incredible!) 2023 PRSA Sierra Nevada Board of Directors in our first meeting of the year, which doubles as a planning and team-building retreat. I am bursting with enthusiasm about the impressive team of professionals leading the chapter this year and all we have planned for your professional development, networking and recognition.
If you haven’t already, get to know your board members. You’ll have a great opportunity to network with them and other fellow members at our first event of the year on Thursday, Feb. 16, 2023. This upcoming luncheon will focus on research's crucial role in public relations, featuring Vegas-based market research expert Matt Seltzer. It’s a can’t-miss opportunity for research nerds and data heads, which, as I learned while earning my accreditation, should be all of us!
Thank you all for your significant contributions to our community and your continued membership and participation in PRSA Sierra Nevada. The work you do every day is so inspiring. I am honored to take the helm of this organization, which has empowered me for years to become the kind of practitioner and leader I admired early in my career (which is many of you!)
With gratitude,
Becca Allured, APR
President | PRSA Sierra Nevada
Public Information Officer | Nevada Governor’s Office of Energy |
|
|
February Luncheon: Don’t Guess—Know!
|
|
|
How to Get the Research You Need to Inform and Improve Your PR Strategies
Data is the foundation of any successful communication strategy. But, if you’re strapped for resources or running a one-person show, accessing in-house market research isn’t always an option. Learn about the tools that can provide valuable information about your target audience and help hone your strategies to be even more effective.
- Speaker: Matt Seltzer, S2 Marketing, Las Vegas
- When: 11:30 a.m. to 1 p.m., Thursday, Feb. 16, 2023. Networking begins at 11:30 a.m. The program and lunch begin at noon.
- Where: National Automobile Museum, 1 Museum Drive, Reno, NV 89501
- Tickets: $45 Non-Member, $30 Member, $25 Student
As communications professionals, we all know the saying “Data is King”—because when it comes to developing and implementing a public relations strategy, the right data can be the difference between success and failure. But, if you’re managing a one-person shop, a small or midsize agency, or an internal department with limited resources, quick access to in-house market research isn’t always an option.
 So, what’s the best way to get the right data to define your target audience and develop compelling communication strategies? Ask Matt Seltzer, APR, a professional marketing research and strategy consultant, at the next PRSA Sierra Nevada luncheon set for Thursday, Feb. 16, 2023.
He’ll cover the tools every practitioner can use to uncover valuable information that can, in turn, be used to optimize communication, boost innovation and visibility, and improve outcomes.
Seltzer, Partner and Head of Research and Strategy and founder at S2 Marketing in Las Vegas, has worked with agencies and in-house marketing teams for nearly two decades. He’s overseen research and marketing projects for brands such as YouTube, Las Vegas, CBS, Brightline, Global Kinetics and more.
A lifelong Las Vegas resident and a proud graduate of the University of Nevada Las Vegas, he holds degrees and certifications in marketing, organizational psychology, public relations, data analysis and data visualization. He served as the American Marketing Association Las Vegas president from 2021-2022 and is currently the Vice President of Programs for the Public Relations Society of America Las Vegas Chapter. |
|
|
Professional Development Opportunities
|
|
|
Free Online APR Coaching Session Begins in February
Get ready for your APR panel presentation with PR professionals and accredited coaches from across the western district in the 2023 APR Study Cohort. From 9 a.m. to noon, Saturday, Feb. 11, 2023, the Oregon Chapter will host the first cohort, which will be followed by sessions on Saturdays for approximately 10 weeks.
PRSA National is currently offering a $100 stipend to people who pass the APR exam on the first attempt. Thanks to Renown Health’s generous sponsorship of our BetterPR podcast, the PRSA Sierra Chapter recently voted also to pay our members a $100 stipend when they pass their exam.
For more information, contact our VP of Professional Development, Kathie Taylor, APR, at [email protected].
|
|
 Prepare To Apply for the College of Fellows
Have you ever aspired to achieve the gold standard for public relations professionals? The PRSA College of Fellows is the pinnacle of the industry if you’re an APR and have 20 years of experience or more!
You can catch the recording online if you missed the live Zoom webinar that reviewed admission requirements, discussed the application process, shared helpful tips and suggestions, and answered questions.
To be considered for admission to the College of Fellows, PRSA members must meet a stringent list of qualifications and complete the application process by the applicable deadlines. All applications and letters are due by 5 p.m., Tuesday, May 2, 2023. Applications are reviewed by the Fellows Selection Committee, which recommends new Fellows to the PRSA National Board of Directors for approval.
A list of criteria, the 2023 application form and more information about the program are available on the PRSA College of Fellows web page.
|
|
|
Serve on a PRSA Committee
|
|
|
Be Smarter, Better Prepared and More Connected in 2023!
If advancing in your career, building your network or becoming a more adept professional development are goals on your New Year's resolution list, then we've got a way to accomplish all three—join a PRSA committee!
We have several committee opportunities for members who want to get more involved in PRSA! Whether you're looking to boost your resume, network with new faces, or just try something new, we have committee openings that can help your career AND advance the goals of your PRSA Sierra Nevada chapter. For more information, contact Becca Allured, APR. |
|
Self-Care for First Responders
As communicators, we may find ourselves on the front line in crises, so many issues affecting emergency management personnel can equally impact us. Explore this critical issue at the Public Affairs & Government Section webinar at 1 p.m., Thursday, Feb. 23, 2023. Register now
Anvil Awards: Take Advantage of Friday’s Early Entry Discount
Take steps now to have your work recognized in the public relations/communications profession’s first-ever and longest-running awards program — PRSA’s prestigious Anvil Awards. Submit your campaigns and projects by this Friday, Jan. 27, 2023, to receive the early entry discount and save up to $400! Download the 2023 Anvil Entry Kit
Don’t Miss Out: Be A Part of ICON 2023
PRSA invites you to submit presentation proposals for ICON 2023, set for Oct. 15-17, 2023, in Nashville, Tennessee, at the Gaylord Opryland Resort & Convention Center. Think outside the box to share your experience and ideas with attendees from all over the map. The deadline for submitting proposals is March 3, 2023. Also, don’t miss out and Register Now before March 1, 2023, to receive the discounted Super Saver Registration Rate. |
|
|
|
]]>
👋 Get to know your new PRSA Sierra Nevada president, learn about our February event and more!
|
Letter from the President
|
|
|
Hello PRSA Sierra Nevada members, colleagues and friends!
I hope your year is off to an inspiring and empowering start—I know mine is. I had the extreme privilege to lead our (incredible!) 2023 PRSA Sierra Nevada Board of Directors in our first meeting of the year, which doubles as a planning and team-building retreat. I am bursting with enthusiasm about the impressive team of professionals leading the chapter this year and all we have planned for your professional development, networking and recognition.
If you haven’t already, get to know your board members. You’ll have a great opportunity to network with them and other fellow members at our first event of the year on Thursday, Feb. 16, 2023. This upcoming luncheon will focus on research's crucial role in public relations, featuring Vegas-based market research expert Matt Seltzer. It’s a can’t-miss opportunity for research nerds and data heads, which, as I learned while earning my accreditation, should be all of us!
Thank you all for your significant contributions to our community and your continued membership and participation in PRSA Sierra Nevada. The work you do every day is so inspiring. I am honored to take the helm of this organization, which has empowered me for years to become the kind of practitioner and leader I admired early in my career (which is many of you!)
With gratitude,
Becca Allured, APR
President | PRSA Sierra Nevada
Public Information Officer | Nevada Governor’s Office of Energy |
|
|
February Luncheon: Don’t Guess—Know!
|
|
|
How to Get the Research You Need to Inform and Improve Your PR Strategies
Data is the foundation of any successful communication strategy. But, if you’re strapped for resources or running a one-person show, accessing in-house market research isn’t always an option. Learn about the tools that can provide valuable information about your target audience and help hone your strategies to be even more effective.
- Speaker: Matt Seltzer, S2 Marketing, Las Vegas
- When: 11:30 a.m. to 1 p.m., Thursday, Feb. 16, 2023. Networking begins at 11:30 a.m. The program and lunch begin at noon.
- Where: National Automobile Museum, 1 Museum Drive, Reno, NV 89501
- Tickets: $45 Non-Member, $30 Member, $25 Student
As communications professionals, we all know the saying “Data is King”—because when it comes to developing and implementing a public relations strategy, the right data can be the difference between success and failure. But, if you’re managing a one-person shop, a small or midsize agency, or an internal department with limited resources, quick access to in-house market research isn’t always an option.
So, what’s the best way to get the right data to define your target audience and develop compelling communication strategies? Ask Matt Seltzer, APR, a professional marketing research and strategy consultant, at the next PRSA Sierra Nevada luncheon set for Thursday, Feb. 16, 2023.
He’ll cover the tools every practitioner can use to uncover valuable information that can, in turn, be used to optimize communication, boost innovation and visibility, and improve outcomes.
Seltzer, Partner and Head of Research and Strategy and founder at S2 Marketing in Las Vegas, has worked with agencies and in-house marketing teams for nearly two decades. He’s overseen research and marketing projects for brands such as YouTube, Las Vegas, CBS, Brightline, Global Kinetics and more.
A lifelong Las Vegas resident and a proud graduate of the University of Nevada Las Vegas, he holds degrees and certifications in marketing, organizational psychology, public relations, data analysis and data visualization. He served as the American Marketing Association Las Vegas president from 2021-2022 and is currently the Vice President of Programs for the Public Relations Society of America Las Vegas Chapter. |
|
|
Professional Development Opportunities
|
|
|
Free Online APR Coaching Session Begins in February
Get ready for your APR panel presentation with PR professionals and accredited coaches from across the western district in the 2023 APR Study Cohort. From 9 a.m. to noon, Saturday, Feb. 11, 2023, the Oregon Chapter will host the first cohort, which will be followed by sessions on Saturdays for approximately 10 weeks.
PRSA National is currently offering a $100 stipend to people who pass the APR exam on the first attempt. Thanks to Renown Health’s generous sponsorship of our BetterPR podcast, the PRSA Sierra Chapter recently voted also to pay our members a $100 stipend when they pass their exam.
For more information, contact our VP of Professional Development, Kathie Taylor, APR, at [email protected].
|
|
Prepare To Apply for the College of Fellows
Have you ever aspired to achieve the gold standard for public relations professionals? The PRSA College of Fellows is the pinnacle of the industry if you’re an APR and have 20 years of experience or more!
You can catch the recording online if you missed the live Zoom webinar that reviewed admission requirements, discussed the application process, shared helpful tips and suggestions, and answered questions.
To be considered for admission to the College of Fellows, PRSA members must meet a stringent list of qualifications and complete the application process by the applicable deadlines. All applications and letters are due by 5 p.m., Tuesday, May 2, 2023. Applications are reviewed by the Fellows Selection Committee, which recommends new Fellows to the PRSA National Board of Directors for approval.
A list of criteria, the 2023 application form and more information about the program are available on the PRSA College of Fellows web page.
|
|
|
Serve on a PRSA Committee
|
|
|
Be Smarter, Better Prepared and More Connected in 2023!
If advancing in your career, building your network or becoming a more adept professional development are goals on your New Year's resolution list, then we've got a way to accomplish all three—join a PRSA committee!
We have several committee opportunities for members who want to get more involved in PRSA! Whether you're looking to boost your resume, network with new faces, or just try something new, we have committee openings that can help your career AND advance the goals of your PRSA Sierra Nevada chapter. For more information, contact Becca Allured, APR. |
|
Self-Care for First Responders
As communicators, we may find ourselves on the front line in crises, so many issues affecting emergency management personnel can equally impact us. Explore this critical issue at the Public Affairs & Government Section webinar at 1 p.m., Thursday, Feb. 23, 2023. Register now
Anvil Awards: Take Advantage of Friday’s Early Entry Discount
Take steps now to have your work recognized in the public relations/communications profession’s first-ever and longest-running awards program — PRSA’s prestigious Anvil Awards. Submit your campaigns and projects by this Friday, Jan. 27, 2023, to receive the early entry discount and save up to $400! Download the 2023 Anvil Entry Kit
Don’t Miss Out: Be A Part of ICON 2023
PRSA invites you to submit presentation proposals for ICON 2023, set for Oct. 15-17, 2023, in Nashville, Tennessee, at the Gaylord Opryland Resort & Convention Center. Think outside the box to share your experience and ideas with attendees from all over the map. The deadline for submitting proposals is March 3, 2023. Also, don’t miss out and Register Now before March 1, 2023, to receive the discounted Super Saver Registration Rate. |
|
|
|
]]> Thu, 26 Jan 2023 17:45:16 +0000 https://mailchi.mp/0536c2f2f071/apr-session-silver-spike-awards-are-almost-here-14224023 https://mailchi.mp/0536c2f2f071/apr-session-silver-spike-awards-are-almost-here-14224023
Your PRSA membership will be expiring soon.
Reminder to Renew Your PRSA Membership
Good afternoon,
I am the VP of Member Communications with the Sierra Nevada Chapter of PRSA. I'm reaching out to see if you have any questions about PRSA, our chapter or the renewal process as your membership comes up for renewal soon.
We're glad you chose PRSA and our chapter. I hope that you're finding PRSA to be a valuable personal and professional resource and that you will continue your membership.
To renew your membership, which expires on December 31, 2022, please visit PRSA.org. If you have already renewed your membership, thank you and please disregard this reminder.
Feel free to email me directly at [email protected] with any questions you may have.
Sincerely,
Emily Bacheller, APR
|
|
|
|
]]>
Your PRSA membership will be expiring soon.
Reminder to Renew Your PRSA Membership
Good afternoon,
I am the VP of Member Communications with the Sierra Nevada Chapter of PRSA. I'm reaching out to see if you have any questions about PRSA, our chapter or the renewal process as your membership comes up for renewal soon.
We're glad you chose PRSA and our chapter. I hope that you're finding PRSA to be a valuable personal and professional resource and that you will continue your membership.
To renew your membership, which expires on December 31, 2022, please visit PRSA.org. If you have already renewed your membership, thank you and please disregard this reminder.
Feel free to email me directly at [email protected] with any questions you may have.
Sincerely,
Emily Bacheller, APR
|
|
|
|
]]> Fri, 30 Dec 2022 00:16:14 +0000 https://mailchi.mp/fc78e534809f/apr-session-silver-spike-awards-are-almost-here-14497555 https://mailchi.mp/fc78e534809f/apr-session-silver-spike-awards-are-almost-here-14497555
Rejoin PRSA Sierra Nevada today
There's Still Time to Renew Your PRSA Membership
Good afternoon,
We noticed that your PRSA membership recently lapsed, and are reaching out to see if you are interested in renewing your membership with the Sierra Nevada Chapter of PRSA.
As the VP of Member Communications with the Sierra Nevada Chapter of PRSA, I'm happy to answer any questions you may have and share information about upcoming programming and events.
To renew your membership, please visit PRSA.org. If you have any questions about renewing your membership, please email me directly at [email protected].
Thank you for your consideration. We hope you will rejoin with us as a member soon. If you have already renewed your membership, please disregard this email.
Sincerely,
Emily Bacheller, APR
|
|
|
|
]]>
Rejoin PRSA Sierra Nevada today
There's Still Time to Renew Your PRSA Membership
Good afternoon,
We noticed that your PRSA membership recently lapsed, and are reaching out to see if you are interested in renewing your membership with the Sierra Nevada Chapter of PRSA.
As the VP of Member Communications with the Sierra Nevada Chapter of PRSA, I'm happy to answer any questions you may have and share information about upcoming programming and events.
To renew your membership, please visit PRSA.org. If you have any questions about renewing your membership, please email me directly at [email protected].
Thank you for your consideration. We hope you will rejoin with us as a member soon. If you have already renewed your membership, please disregard this email.
Sincerely,
Emily Bacheller, APR
|
|
|
|
]]> Fri, 30 Dec 2022 00:02:50 +0000 https://mailchi.mp/5c574cbf3cdb/prsa-sierra-nevada-february-2021-newsletter-14224031 https://mailchi.mp/5c574cbf3cdb/prsa-sierra-nevada-february-2021-newsletter-14224031
Mingle Bells, Silver Spike Awards and more.
|
Letter from the President
|
|
|
Hello, PRSA Sierra Nevada!
It’s hard to believe this is my last time writing as your chapter president. It’s been an honor to serve in this role and I couldn’t have done it without the support of our amazing 2022 board. I’m so proud of the comeback year we had and I hope you help us end this year with a bang by attending Mingle Bells next Wednesday!
I’m honored to give a formal introduction to your next chapter president. Rebecca Allured, APR, (you can call her Becca) is a senior public relations and strategic communications leader. She's a longtime member of PRSA Sierra Nevada and has served on the board for four years. Becca has communications experience in government, nonprofit and private organizations, but she's most passionate about using her expertise to tell stories that improve the lives of people in her community.
Congratulations and welcome to your presidency, Becca! I know you will serve our chapter well.
Happy Holidays!
Caroline Ackerman |
|
|
Network With Us At Mingle Bells
|
|
|
We've been hard at work with Reno-Tahoe AMA and AAF Reno to bring you Mingle Bells 2022! Join us on Wednesday, Dec. 14 from 5-7:30 p.m. as we mingle with industry peers, enjoy light refreshments, and win great raffle prizes – all while raising money for a great cause.
Proceeds from ticket and raffle sales will benefit the Sierra Arts Foundation.
Event Information
- When: Wednesday, Dec. 14
- Time: 5-7:30 p.m.
- Location: Sierra Arts Foundation - 17 South Virginia Street, Reno, NV 89501
- Pre-Sale Ticket Price: $40
- Door Sale Ticket Price: $45
|
|
|
More Reasons to Earn your APR
|
|
|
Earning your Accreditation in Public Relations (APR) shows you have demonstrated superior knowledge, skills and abilities in PR.
Once you fill out the application and pay the application fee ($385), you have a year to complete the process by doing a readiness review, where you present a full PR plan to a panel of APRs and then pass the exam. You can take the courses first and then complete the application, or vice versa.
PRSA is currently offering a stipend of $100 if you pass the APR exam on your first attempt. Thanks to Renown Health's generous sponsorship of our BetterPR podcast, the PRSA Sierra Chapter recently voted to also pay our members a $100 stipend when they pass their exam, whether you pass on the first time or another, and $50 for students or recent graduates who earn their Certificate in the Principles of Public Relations (CPPR).
For more information, visit Accreditation in Public Relations (APR) | PRSA. You may also reach out to our VP of Professional Development, Kathie Taylor, APR, at [email protected].
To make your 2023 APR New Year’s Resolution come true, join the PRSA Online APR Prep Cohort beginning Jan. 17! Click here for details. |
|
|
Silver Spike Award Submissions
|
|
|
The Countdown to Silver Spikes Award Submissions Is Here!
You’ve made it through another great year, and no doubt have award-worthy work to consider. Get a head start on your 2023 Silver Spikes award entries by pulling together your short list of entries now. The award submission process is set to launch in January and you don’t want to miss the opportunity to win a Silver Spike award!
It's also time to start thinking of the PR and community pros who have beat the odds, put forth their best work, rocked local and national campaigns, and found ways to improve our community - all through the power of PR. The individual awards submission process also launches in January.
More details coming to the PRSA Sierra Nevada website soon. |
|
| PRSSA Nevada had an amazing time in Grapevine, Texas attending ICON! Between the very informative sessions and notable keynote speakers, it is safe to say PRSSA Nevada had a blast. PRSA Sierra Nevada was proud to support the student chapter in attending ICON. |
|
|
Serve on a PRSA Committee
|
|
|
Looking to get more involved in PRSA in 2023? Join a committee!
As your PRSA Sierra Nevada board prepares for 2023, we have several committee opportunities for members who want to get more involved in PRSA! Whether you're looking to boost your resume, network with new faces, or just try something new, we have committee openings that can help your career AND advance the goals of your PRSA Sierra Nevada chapter. For more information, contact Becca Allured, APR. |
|
News from National: Storytellers Series
|
|
|
PRSA Storytellers: Strategic Communication Counsel During the Inaugural Year of the Biden-Harris Administration
December 12, 2022 4:00 p.m. – 5:00 p.m. (Eastern Standard Time)
Join us as Navy Public Affairs Officer Captain Patrick Evans discusses serving as Director for Strategic Communications and Assistant Press Secretary at the National Security Council in the White House. During this webinar, you will learn about his role as the principal strategic communication advisor assistant to the National Security Advisor and Coordinators and Senior Directors within the Biden-Harris Administration. You will also see how he provided advice, counsel, and leadership on a vast range of complex and time-sensitive matters related to defense policy, hostages and detainees, the Middle East and North Africa, Afghanistan, the detention facility at Guantanamo Bay and more. |
|
|
|
]]>
Mingle Bells, Silver Spike Awards and more.
|
Letter from the President
|
|
|
Hello, PRSA Sierra Nevada!
It’s hard to believe this is my last time writing as your chapter president. It’s been an honor to serve in this role and I couldn’t have done it without the support of our amazing 2022 board. I’m so proud of the comeback year we had and I hope you help us end this year with a bang by attending Mingle Bells next Wednesday!
I’m honored to give a formal introduction to your next chapter president. Rebecca Allured, APR, (you can call her Becca) is a senior public relations and strategic communications leader. She's a longtime member of PRSA Sierra Nevada and has served on the board for four years. Becca has communications experience in government, nonprofit and private organizations, but she's most passionate about using her expertise to tell stories that improve the lives of people in her community.
Congratulations and welcome to your presidency, Becca! I know you will serve our chapter well.
Happy Holidays!
Caroline Ackerman |
|
|
Network With Us At Mingle Bells
|
|
|
We've been hard at work with Reno-Tahoe AMA and AAF Reno to bring you Mingle Bells 2022! Join us on Wednesday, Dec. 14 from 5-7:30 p.m. as we mingle with industry peers, enjoy light refreshments, and win great raffle prizes – all while raising money for a great cause.
Proceeds from ticket and raffle sales will benefit the Sierra Arts Foundation.
Event Information
- When: Wednesday, Dec. 14
- Time: 5-7:30 p.m.
- Location: Sierra Arts Foundation - 17 South Virginia Street, Reno, NV 89501
- Pre-Sale Ticket Price: $40
- Door Sale Ticket Price: $45
|
|
|
More Reasons to Earn your APR
|
|
|
Earning your Accreditation in Public Relations (APR) shows you have demonstrated superior knowledge, skills and abilities in PR.
Once you fill out the application and pay the application fee ($385), you have a year to complete the process by doing a readiness review, where you present a full PR plan to a panel of APRs and then pass the exam. You can take the courses first and then complete the application, or vice versa.
PRSA is currently offering a stipend of $100 if you pass the APR exam on your first attempt. Thanks to Renown Health's generous sponsorship of our BetterPR podcast, the PRSA Sierra Chapter recently voted to also pay our members a $100 stipend when they pass their exam, whether you pass on the first time or another, and $50 for students or recent graduates who earn their Certificate in the Principles of Public Relations (CPPR).
For more information, visit Accreditation in Public Relations (APR) | PRSA. You may also reach out to our VP of Professional Development, Kathie Taylor, APR, at [email protected].
To make your 2023 APR New Year’s Resolution come true, join the PRSA Online APR Prep Cohort beginning Jan. 17! Click here for details. |
|
|
Silver Spike Award Submissions
|
|
|
The Countdown to Silver Spikes Award Submissions Is Here!
You’ve made it through another great year, and no doubt have award-worthy work to consider. Get a head start on your 2023 Silver Spikes award entries by pulling together your short list of entries now. The award submission process is set to launch in January and you don’t want to miss the opportunity to win a Silver Spike award!
It's also time to start thinking of the PR and community pros who have beat the odds, put forth their best work, rocked local and national campaigns, and found ways to improve our community - all through the power of PR. The individual awards submission process also launches in January.
More details coming to the PRSA Sierra Nevada website soon. |
|
| PRSSA Nevada had an amazing time in Grapevine, Texas attending ICON! Between the very informative sessions and notable keynote speakers, it is safe to say PRSSA Nevada had a blast. PRSA Sierra Nevada was proud to support the student chapter in attending ICON. |
|
|
Serve on a PRSA Committee
|
|
|
Looking to get more involved in PRSA in 2023? Join a committee!
As your PRSA Sierra Nevada board prepares for 2023, we have several committee opportunities for members who want to get more involved in PRSA! Whether you're looking to boost your resume, network with new faces, or just try something new, we have committee openings that can help your career AND advance the goals of your PRSA Sierra Nevada chapter. For more information, contact Becca Allured, APR. |
|
News from National: Storytellers Series
|
|
|
PRSA Storytellers: Strategic Communication Counsel During the Inaugural Year of the Biden-Harris Administration
December 12, 2022 4:00 p.m. – 5:00 p.m. (Eastern Standard Time)
Join us as Navy Public Affairs Officer Captain Patrick Evans discusses serving as Director for Strategic Communications and Assistant Press Secretary at the National Security Council in the White House. During this webinar, you will learn about his role as the principal strategic communication advisor assistant to the National Security Advisor and Coordinators and Senior Directors within the Biden-Harris Administration. You will also see how he provided advice, counsel, and leadership on a vast range of complex and time-sensitive matters related to defense policy, hostages and detainees, the Middle East and North Africa, Afghanistan, the detention facility at Guantanamo Bay and more. |
|
|
|
]]> Wed, 07 Dec 2022 18:15:17 +0000 https://mailchi.mp/7f8c1adaf0e9/prsa-sierra-nevada-february-2021-newsletter-14223963 https://mailchi.mp/7f8c1adaf0e9/prsa-sierra-nevada-february-2021-newsletter-14223963
Buy your tickets today
Mingle All the Way With AMA, AAF and PRSA
|
|
|
We've been hard at work with Reno-Tahoe AMA and AAF Reno to bring you Mingle Bells 2022! Join us on Wednesday, Dec. 14 from 5-7:30 p.m. as we mingle with industry peers, enjoy light refreshments, and win great raffle prizes – all while raising money for a great cause.
Proceeds from ticket and raffle sales will benefit the Sierra Arts Foundation.
Event Information
- When: Wednesday, Dec. 14
- Time: 5-7:30 p.m.
- Location: Sierra Arts Foundation - 17 South Virginia Street, Reno, NV 89501
- Pre-Sale Ticket Price: $40
- Door Sale Ticket Price: $45
|
|
|
|
]]>
Buy your tickets today
Mingle All the Way With AMA, AAF and PRSA
|
|
|
We've been hard at work with Reno-Tahoe AMA and AAF Reno to bring you Mingle Bells 2022! Join us on Wednesday, Dec. 14 from 5-7:30 p.m. as we mingle with industry peers, enjoy light refreshments, and win great raffle prizes – all while raising money for a great cause.
Proceeds from ticket and raffle sales will benefit the Sierra Arts Foundation.
Event Information
- When: Wednesday, Dec. 14
- Time: 5-7:30 p.m.
- Location: Sierra Arts Foundation - 17 South Virginia Street, Reno, NV 89501
- Pre-Sale Ticket Price: $40
- Door Sale Ticket Price: $45
|
|
|
|
]]> Tue, 29 Nov 2022 15:38:23 +0000 https://mailchi.mp/a0b3a27c874b/apr-session-silver-spike-awards-are-almost-here-14219911 https://mailchi.mp/a0b3a27c874b/apr-session-silver-spike-awards-are-almost-here-14219911
Your PRSA membership will be expiring soon.
Reminder to Renew Your PRSA Membership
Good afternoon,
I am the VP of Member Communications with the Sierra Nevada Chapter of PRSA. I'm reaching out to see if you have any questions about PRSA, our chapter or the renewal process as your membership comes up for renewal soon.
We're glad you chose PRSA and our chapter. I hope that you're finding PRSA to be a valuable personal and professional resource and that you will continue your membership.
To renew your membership, which expires on November 30, 2022, please visit PRSA.org. If you have already renewed your membership, thank you and please disregard this reminder.
Feel free to email me directly at [email protected] with any questions you may have.
Sincerely,
Emily Bacheller, APR
|
|
|
|
]]>
Your PRSA membership will be expiring soon.
Reminder to Renew Your PRSA Membership
Good afternoon,
I am the VP of Member Communications with the Sierra Nevada Chapter of PRSA. I'm reaching out to see if you have any questions about PRSA, our chapter or the renewal process as your membership comes up for renewal soon.
We're glad you chose PRSA and our chapter. I hope that you're finding PRSA to be a valuable personal and professional resource and that you will continue your membership.
To renew your membership, which expires on November 30, 2022, please visit PRSA.org. If you have already renewed your membership, thank you and please disregard this reminder.
Feel free to email me directly at [email protected] with any questions you may have.
Sincerely,
Emily Bacheller, APR
|
|
|
|
]]> Sun, 06 Nov 2022 21:49:07 +0000
2019 Newsletters 
|
